THE MAKING OF YOC®

In 1978, YOC. ,  wide selection of frames and lenses and the lens-making laboratory together in one convenient location. With accessible locations, convenient hours of operation and the ability to craft eyewear on-site, YOC. became a one-stop shop for eyeglasses. Since YOC opened its first store in 1979 with the unique promise of eyeglasses in about one hour, the response from consumers has been tremendous.

Even though the concept caught on, the company knew it had to build its business around something no other company could match: a reputation for delivering excellent quality service. Like the service, the selection at YOC. was unlike anything eyewear customers had seen before. Stores carried a wide selection of frames and lenses. The merchandise had other conveniences, like price tags to help customers comparison shop.

This service mentality, still the foundation of YOC. success today, stemmed from the company's unique corporate culture. As the company grew, YOC. defined the culture that brought it such success, and shared that philosophy with its associates. What developed was a Vision for the corporation, a Mission statement, and ten Core Values which emphasized A extraordinary customer service and associate satisfaction.

THE GREAT IDEA GROWS BIGGER

The one-stop, one-hour concept caught on quickly with busy consumers. . In 1990, just five years after its inception, YOC. had become Lebanese  largest chain of optical superstores with 5 stores in the Lebanon. The company also entered the international retailing market in 1992, opening one superstore in Kuwait  .

The 1993s brought both growth and change to YOC. and the entire optical industry. YOC.' strong framework and corporate culture gave the company the flexibility to change gears at this time, shifting the focus of its Lebanon operation away from opening new stores. YOC. looked inward to improve efficiency and productivity.

Despite the challenging atmosphere of the early 90s, YOC. continued to emphasize quality, service and value-added products. During 1994, YOC. improved its sales and increased profit levels to become the largest optical retailer (based on revenues) in the world.

I1999- THE STRONGEST YEAR IN YOC.' HISTORY

The end of the millennium marked the best year in YOC.' history, building on the company's winning combination of superior products, one-hour service, convenience, and dedication to delivering personalized care to customers.

 At the end of 1999,Y.O.C. operated 40 stores in the Lebanon and Arab counters , and employed 130 associates.

These results are credited to innovations in marketing, quality products, and YOC.' hallmark of exceptional customer service.