Titanium frames are hypoallergenic meaning it won't cause an allergic reaction in sensitive skin. Titanium frames are biocompatible and therefore nontoxic to living systems. Titanium won't rust, tarnish or corrode. It's 20 times more corrosion resistant than monel. In her book, Discovery of the Elements XI, Mary Elvira Weeks, states that: Titanium's corrosion rate is so low that after 4,000 years in seawater, corrosion would only have penetrated the metal to the thickness of a thin sheet of paper. Titanium is being studied for the long-term (over 100,000 years) storage of nuclear waste since it is noncorrosive. Titanium has the highest strength-to-density ratio of any metallic element. Titanium frames are strong and durable, with twice the tensile strength of monel. In its unalloyed form, it's as strong as steel, but only 45 per cent the weight, according to Los Alamos National Laboratory. And it's twice as strong as aluminium (although 60 per cent heavier). (Tensile strength is the measure of the maximum stress that a material can withstand while being stretched or pulled before breaking.) Titanium frames hold their shape which means fewer adjustments, more comfort and higher customer satisfaction. Titanium frames are the second most lightweight material used in the manufacture of eyewear. It is half the weight of conventional metals like monel. Think about your customer who has just paid extra to have thinner, lighter lenses— are they not a perfect candidate for lightweight titanium? Titanium frames can be made thinner due to the superior strength of the material. Thus frames can be produced with streamlined style, and by its nature, less material means even lighter frames.
COMFORT AND AESTHETICS
Titanium frames are lighter for comfort in general, but the reduced weight at the crucial three touchpoints (ears and nose) is especially impactful. Because they can be made thinner, the overall weight of the eyewear is less. Because they can be made with a super-thin profile and streamlined, due to their superior strength very cool-tech-fashion looks can be created.
Everyone wants strong, lightweight and comfortable frames, but some benefit more. Titanium's reputation precedes it. Many of our customers already have an appreciation for titanium's material benefits.
